An overall intro to the world of brand. Covering everything from what brands are and why they exist, through to the fundamentals of brand strategy, how we go about developing brands, and how to use creativity to your advantage.

Learning Outcomes
Participants will leave the session with a better understanding of what brands are, and a few timeless principles and quick tips they can apply in their own work. We’ll weave in some interactive exercises throughout and leave time for a Q&A at the end.