This session will take you behind the scenes of a real PR campaign that made global headlines – from the first spark of an idea all the way to landing international coverage. We’ll explore the strategy, storytelling, and creativity needed to create a campaign that resonates around the world.

Learning Outcomes:
Attendees will gain a clear understanding of the full PR campaign process from idea development and writing to pitching and placement. You’ll leave with a better understanding of the PR process, as well as practical insights into how stories are shaped, sold in, and shared on a global scale.