In today’s fast-moving world, how you respond in a crisis can define your reputation. This workshop dives into the core principles of crisis communication, helping you stay composed, strategic and clear when it matters most.

Through real-world case studies and guided group discussions, we’ll explore how to manage messaging, respond to media scrutiny and maintain public trust under pressure.

The session will also include practical introductions to media and committee training, equipping you with the confidence to communicate effectively in high-stakes situations.

• Introduction to crisis communications

• Case studies + group discussion

• Media training basics: key messaging + delivery

• Practical role-play + Q&A

Learning Outcomes

Attendees will leave with a better understanding of how to respond to public challenges professionally, manage tone and messaging under pressure and represent themselves - or an organisation - confidently in difficult moments.